Little Bird Takes Flight: Marshall Kirkpatrick Launches His Influence-Finding Startup, Raises $1M

Little Bird, a startup that helps PR agencies, marketers, and media companies identify influencers on virtually any topic, is launching in private beta today. The company was founded by tech blogger Marshall Kirkpatrick ? an an early TechCrunch writer?who's?best-known for his long stint at ReadWriteWeb. He left his full-time role at RWW last November to start his own company, which was initially called Plexus Engine. He's launching the product on-stage today at the Portland Incubator Experiment from agency Wieden+Kennedy, and with W+K's help, he's given his startup a new, less wonky-sounding name.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/vRkv9eGkmec/

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